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Home-Shopping Network Finds Savings with NetSuite

In the first year, UK Home Shopping has grown revenues by 100% and profit margins by 400%. UK Home Shopping is saving £50,000 yearly over the cost of an equivalent server-based system and its necessary maintenance.


UK Home Shopping

COMPANY

UK Home Shopping

LOCATION

Mansfield, Notts, United Kingdom

INDUSTRY

Ecommerce, mail order, consumer goods

NETSUITE PRODUCT IMPLEMENTED

NetSuite Retail Mid-Market Cloud Service


“NetSuite has helped us maintain strong growth while keeping capital expenditures to a minimum.” UK Home Shopping

Competing on Price

Supporting growth with data
Popular TV home-shopping network needed to simultaneously support growth and reduce costs to fight downward price competition. The company also wanted to improve business visibility to help executives make more informed decisions to support company growth.
Making wholesale improvements
The company estimates that NetSuite is also saving the equivalent of at least one full-time equivalent, or about £20,000 yearly. Improved email marketing helps generate an additional £8,000 revenue each month. Automated, simplified VAT reporting saves £3,000 per year. Improved inventory management has helped reduce stock-outs by 50%, and an integrated purchase-order process has cut purchasing time by 25%.
Moving away from legacy software
UK Home Shopping chose NetSuite because of its cost advantages over server-based software, and because it is more intuitive and easier to use than the company's previous business software. NetSuite partner NoBlue Limited helped with implementation. NetSuite's support for placing promotional codes in advertising has helped UK Home Shopping sharpen its marketing focus to maximise effectiveness. NetSuite's multi-channel integration makes it easy for the company to add sales channels in the future.
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