In Mexico, a 40-Year-Old Distributor Is Ready to Expand Further

AFOSA (Accesorios Forestales de Occidente) is the exclusive national distributor of farming, forestry, and gardening equipment and tools. Since its founding in 1974 in Guadalajara, Jalisco, the organisation has grown to include a network of more than 400 distributors across Mexico. AFOSA distinguishes itself from its rivals through service to its distribution network and after-sales service to end users, and it is for these reasons that the company has decided to upgrade its previous ERP system to NetSuite.


AFOSA logo

Company

AFOSA

Location

Jalisco, Mexico

Industry

Wholesale distribution

EMPLOYEES

100-250

SYSTEM REPLACED

Microsoft Business Solutions-SL (pre-Dynamics)

OTHER SOLUTION CONSIDERED

Microsoft Dynamics

NETSUITE PRODUCTS IMPLEMENTED

ERP
NetSuite CRM
SuiteCommerce
NetSuite Financial Management Mid-Market Cloud Service
NetSuite Inventory Management Mid-Market Cloud Service
NetSuite Demand Planning Mid-Market Cloud Service
NetSuite SuiteAnalytics Connect Mid-Market Cloud Service
NetSuite Work Orders and Assemblies Mid-Market Cloud Service
NetSuite SuiteCommerce Site Builder Mid-Market Cloud Service

IMPLEMENTATION PARTNER

NetSoft

Location

Mexico


“We have a lot of faith in NetSuite at work, and it is used in all of our projects. Since NetSuite is such a comprehensive framework, we discover new opportunities every day.” Sofa Cajero, Systems Manager, AFOSA

Growing With Its Customers

New products and expansion
AFOSA has a great commitment to its clients, who, as professionals, need high-quality equipment and tools to complete their tasks, as well as prompt after-sales support. As a result, AFOSA has added new brands and equipment to its product portfolio in recent years, as well as opening and professionalising more than 50 service workshops around the country through its network of distributors.
Switching to the cloud
The AFOSA board of directors determined that Microsoft Business Solutions no longer provides the flexibility and speed needed to continue to grow and provide solutions, so they chose to migrate to the cloud.
Unifying solutions
With NetSuite, AFOSA has achieved more control over the company's operations through automation, and its processes are more efficient and competent, which in turn has led to a strengthening of relationships with suppliers, distributors and business partners.
Up next: more outlets
AFOSA wants to keep growing and expanding, and NetSuite helps them do so by allowing them to create personalised tasks that adapt to the company's future needs. AFOSA also wants to branch out into ecommerce and take its website to the next level, which NetSuite's SuiteCommerce would allow.
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