NetSuite Facilitates Sweet Squared’s Revenue and Territory Growth

Sweet Squared specializes in the marketing and distributing of prestige brands into the salon industry and provides accompanying education on how to best use the products. Seeking a new ecommerce system, with an eye on fostering growth into new territories, the company selected NetSuite for its unified platform that combines ecommerce, financials and customer service.

Company

Sweet Squared

Location

Leeds, United Kingdom

Industry

Wholesale Distribution/Health & Beauty

REVENUE

£18m

EMPLOYEES

NUMBER OF COUNTRIES

2 (UK and Ireland)

NETSUITE PRODUCTS IMPLEMENTED

NetSuite OneWorld
NetSuite CRM

“We utilize NetSuite to do everything from purchasing and accounting to inventory and order management, as well as to conduct our courses and manage the booking process through custom records that we’ve built within the platform.” Samuel Sweet, Managing Director, Sweet Squared

Supporting Extended Operations and Territory Expansion

NetSuite makes it simple to scale: Four years ago, Sweet Squared began expanding its operations in the UK to include Ireland. The extension posed a challenge since it meant a different currency and a new location operating as another subsidiary. As part of the transition, Sweet Squared used NetSuite OneWorld, the unified global business management platform. A decade after implementing NetSuite, Sweet Squared has grown from 10 to 65 employees with revenue increasing from £2m to £18m.

Informed decision-making using real-time insight: One of the most valuable aspects NetSuite affords Sweet Squared is the real-time insight it provides into all aspect of the business. Having immediate access to results, whether related to marketing or social media for example, helps to make informed decisions. Marketplace data keeps the business agile and provides a considerable advantage over bricks and mortar competitors.

Territory and subsidiary expansion in reduced timeframe: With NetSuite One World, expanding into new territories around the world is simple. The platform makes it easy to create new subsidiaries and select the appropriate products to stock. Its tools allow for quick customization and scaling, which means the timeframe to go to market can be greatly reduced.

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