Sundia's Commitment to the NetSuite Cloud Bears Fruit
Company
Sundia Corp.
Location
Bay Area, Calif.
Industry
Fruit products distribution
Applications Replaced
QuickBooks
Solutions
NetSuite
“We use NetSuite as the hub for everything we do in the company;
enabled us to become a $40 million business—you can't do that without a cloud system”
Sundia Corp.
Customer Success
Since deploying NetSuite in late 2006, Sundia has become one of the fast-growing produce
brands in the U.S., increasing revenues 178% to $40 million.
NetSuite cloud supports cost-efficiency and scale by enabling Sundia to outsource business
functions to service providers in a global model.
Sundia manages outsourced worldwide operations atop common NetSuite platform—accounting in
India, customer service in the Philippines, sales in the U.S., and production in North
America, Mexico and Asia.
Real-time information on financials, suppliers, inventory and customers improves strategic
and tactical decision-making and competitive position vs. larger companies.
NetSuite has helped Sundia & Bare Fruit expand their customer base to 220 buyers,
including Costco, Walmart, Safeway and Kroger.
Monthly financial close is achieved in seven days, considerably faster than would be
possible with previous QuickBooks software.
Challenges
Sundia quickly hit the ceiling of QuickBooks capabilities, limiting its opportunity for
growth, efficiency improvements and innovation.
Sundia wanted to avoid shackling itself to a costly and complex on-premise ERP system and
avoid ongoing maintenance of software and servers.
Solution
Sundia made an early commitment to the NetSuite cloud business application model to drive
innovation, promote global growth and obtain around-the-clock reliability.
NetSuite was deployed to run core business operations including financials, inventory
management, order management, supplier management and more.