“NetSuite gives us a fully integrated system that supports our growth
from $5 to $50 million and beyond, without any fear of hitting a wall and needing new business
software.” SportStop
Customer Success
NetSuite's ecommerce solution storefront has helped contribute to a 45% increase in online
sales.
The enhanced shopping experience provided by NetSuite's ecommerce solution is largely
responsible for more than doubling the time that prospects spend on the SportStop Website,
and has boosted the average number of page views by 78%; the number of unique visitors by
56%; pages per visit by 14%; and new visits by 6% over the previous Website.
SportStop has continued double-digit grown without adding new IT staff.
More efficient warehouse management is saving the equivalent costs of 10 full-time
employees.
Reduced inventory waste has enabled the company to support a 34% yearly sales increase with
just a 10% increase in inventory.
Improved inventory-management forecasting is helping SportStop lower purchasing costs by
committing to higher volumes of successful products.
Seasonal forecast reports now take just 20 minutes, compared to a week or more with the
previous system.
Challenges
Online lacrosse equipment retailer wanted to maximize ecommerce performance,
warehouse-management efficiency to help drive double-digit growth.
Existing ecommerce site was suffering from poor performance, wasting seconds on back-clicks
and reordering, and discouraging customer integration.
Limited, non-integrated business software made inventory tracking and forecasting difficult,
reducing the company's ability to respond quickly to fast-changing seasonal buying trends.
Solution
SportStop used NetSuite ecommerce solution to provide blazing fast ecommerce shopping
experience and leading search and browse capability.
SportStop used NetSuite to integrate financials with warehouse management, CRM, and
ecommerce, using NetSuite's SuiteCommerce to build the new Website.
NetSuite partner Ozlink Logistics helped development of barcode scanning and other warehouse
functions.