Spell & The Gypsy Collective Grows from Beach Town Beginnings to Omnichannel Global Commerce

Founded in 2009 by two sisters, the modern-bohemian fashion brand Spell & The Gypsy Collective has grown rapidly from humble beginnings in the idyllic Australian beach town of Byron Bay. As sales rose across its ecommerce site, brick-and-mortar boutique and wholesale channel, the designer and retailer needed to upgrade from siloed applications that were holding the business back.

Company

Spell & The Gypsy Collective

Location

Byron Bay, NSW, Australia

Industry

Retail/Manufacturing

EMPLOYEES

NUMBER OF USERS

NUMBER OF SUBSIDIARIES

NUMBER OF COUNTRIES

2 (Australia and US)

SYSTEM REPLACED

Xero (partially), Unleashed

NETSUITE PRODUCT IMPLEMENTED

NetSuite OneWorld

“We’ve grown 121 percent in the past two years. We wouldn’t have been able to achieve that growth without NetSuite.” Sami Gilroy, Online Sales Manager, Spell & The Gypsy Collective

Bohemian Fashion Brand Finds a Perfect Fit with NetSuite

Unified financials and inventory management: NetSuite OneWorld provides a unified platform for transparent, efficient financial and inventory management across Spell & The Gypsy Collective’s Australian and U.S. business subsidiaries, each with separate websites. The retailer relies on NetSuite to manage its purchasing operation from seven key factories as well as artisan groups, while expanding its wholesale channel to more than 150 retail partners around the world.

As visibility rises, so does revenue: In the two years since moving to NetSuite, Spell & The Gypsy Collective has experienced over 120 percent growth. The increased visibility and reporting offered by NetSuite has enabled the company to better track sales, inventory, landed costs and more. With better overall cost-efficiency, Spell & The Gypsy Collective can commit resources to fashion design or marketing, rather than administration.

The right software for continued growth: Real-time data for informed decision-making through NetSuite is used to strategically chart continued growth. Whether it’s opening a new boutique or expanding into additional countries, Spell & The Gypsy Collective is confident that Netsuite will be able to allow for continued growth of the business.

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