SouSmile Speeds Financial Reporting by 75% With NetSuite

SouSmile launched in São Paulo in 2018 with a mission to reveal smiles. The direct-to-consumer dental company makes clients grin with its invisible aligners and whitening gels. Clients pay a flat fee upfront for their initial consultation and follow-up appointments with a SouSmile dental expert, avoiding the frowns that unexpected charges bring. SouSmile often delivers more affordable results versus similar treatments.

SouSmile logo




São Paulo, Brazil




100 to 249

Number of Countries


Application Replaced

Microsoft Office

“By relying on comprehensive support from NetSuite, our company expects to continue to speed up its accounting processes and financial decision making.” Rodrigo Pizetta, Head of Finance, SouSmile

Revealing Smiles and Achieving Growth

A grin spreads across Brazil
SouSmile operates its own manufacturing facility, and its 200 employees serve customers in more than 40 cities throughout Brazil. Its consumer-friendly website and emphasis on transparent pricing have set it apart from traditional dental offices. The result is annual revenue growth of up to 3x year-over-year since 2018 and a total of 100,000 smiles transformed.
Manual work frowned upon
As SouSmile opened new locations, functions like accounts payable remained reliant on manual processes and tools like email and Excel. And without a back-end system to standardise data across locations, creating financial reports for investors took almost a month of work. Leadership initiated a search for a business solution that would unify all of SouSmile’s processes.
All smiles with ERP
SouSmile found the perfect solution in NetSuite OneWorld. The integrated system’s accounts payable automation and financial management capabilities have replaced the spreadsheets and endless messages on collaboration apps that were previously required for finance and accounting functions. With more standardised and automated processes, SouSmile reduced its time spent on financial reporting by 75%.
A system aligned with growth
SouSmile plans to adopt more NetSuite modules, including NetSuite Advanced Inventory, as it continues to grow. Leadership is confident that the ERP can scale alongside the business, providing financial insights, efficiency in day-to-day operations and automation across departments.