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Sony MEA Expands Across the Region with Cloud CRM

Sony Professional Solutions MEA is a subsidiary of Sony Corporation and exists to support over 2,000 customers across 40 countries in the Middle East and Africa with specialist camera and broadcasting equipment for the media, sports, health care, education and hospitality industries. The company sells over 1,500 products a week.


Sony Professional Solutions MEA

Company

Sony Professional Solutions MEA

Location

Dubai, United Arab Emirates (UAE)

Industry

Electronics

EMPLOYEES

65

REVENUE

$100M

NUMBER OF COUNTRIES

66

SYSTEMS REPLACED

Salesforce, Excel

OTHER SOLUTION CONSIDERED

SAP

NETSUITE PRODUCT IMPLEMENTED

NetSuite OneWorld

IMPLEMENTATION PARTNER

First Hosted Support (FHL) in the UK

LOCATION

UAE


“Before NetSuite, we had to dig through complicated Excel spreadsheets or emails and spent days dealing with local procurement teams. Now, the required information is downloaded in a matter of minutes.” Robert Sherman, Managing Director, Sony Professional Solutions Middle East and Africa

Projecting the Future of Filming

Increased competition and transparency
For over three decades, Sony has been delivering cutting-edge technologies and growing its business in the fast-expanding region despite tough competition and customers getting more demanding on pricing transparency and service.
2020 vision
The company decided it needed a dedicated software platform to help manage multiple customers across various territories, currencies and languages. Sony PSMEA deployed NetSuite OneWorld within just a couple of months using local implementation partner FHL.
Monitoring customers and pricing
With NetSuite, Sony can send quotes, check prices and keep track of over 8,000 products, as well as orchestrate marketing campaigns and process around 120 invoices a month. Sony estimates savings of around $500,000 a year from fewer errors and being up to five times faster in dealing with customer orders, returns and product upgrades.
Expanding output
Customer service, reporting and visibility have all improved: for instance, warranty claims, upgrades and repairs can be quickly booked-in via NetSuite, and management can see any new customers added or cameras sold. The company is extending the technology to enable staff to complete expense claim forms online.
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