Saudi Textile Wholesaler Broadens Brand Appeal

The Richy Group has expanded substantially from its roots as a textiles company catering to the Saudi style of menswear in 1952. Over the last decade, the Richy Group has grown into a formidable fashion brand supplying hundreds of retailers with a wide range of luxury apparel and home accessories. The business is transforming for the modern era, quickly becoming one of the largest homegrown retail brands in Saudi Arabia.


Richy Group

Company

Richy Group

Location

Riyadh, Saudi Arabia

Industry

Retail

EMPLOYEES

100

REVENUE

$38M

SYSTEM REPLACED

Local ERP system

OTHER SOLUTIONS CONSIDERED

SAP, Microsoft Dynamics

NETSUITE PRODUCT IMPLEMENTED

NetSuite OneWorld

IMPLEMENTATION PARTNER

Trustangle

Location

Saudi Arabia


“Having the versatility of an all-encompassing ERP solution like NetSuite’s was much better than running separate systems; and it can do pretty much anything.” Salem AlBatati, IT Director, Richy Group

Future-Proofing Retail in Saudi Arabia

Tailored fit
Since 2004, the company has opened a handful of its own stores to showcase a full lineup of products. The stores serve coffees on Richy tableware while customers enjoy professional tailoring services. The brand also recently launched an ecommerce division to help increase orders from 100 to 2,000 a day.
Multiple channels
In Richy’s growing wholesale business, most customers had different IT systems. It was becoming increasingly difficult to get an accurate picture of demand and inventory requirements across multiple channels. So, Richy implemented a unified, omnichannel system to cover everything from retail to manufacturing.
Data integration
Using a local implementation partner, Trustangle, Richy made a smooth transition to NetSuite in just over six months. NetSuite now organises the team’s purchases throughout the year, its follow-up with vendors and its payments. Everyone can access all the necessary data—on stocks, sales and supplies—via the cloud. Maintaining orders and invoicing is now simpler with all departments running on one platform and easy integration to other solutions.
Building loyalty
Richy plans to add more apps and tools in the future, including building a loyalty and CRM database to encourage more clients to keep coming back.
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