Innovative Pet Bed and Toy Maker P.L.A.Y. Leaps from Startup to Success with NetSuite





San Francisco, Calif.


Retail, Distribution

Applications Replaced

None; company launched on NetSuite


NetSuite Financials
Inventory Management

“With NetSuite, we've been able to simplify all the complex parts of operations to focus on growing the business.” P.L.A.Y.

Customer Success

  • Innovative maker of high-quality, eco-friendly pet beds, toys and accessories has achieved 70% year-over-year growth since launching on NetSuite in 2010.
  • With a strategic decision to launch on NetSuite, Pet Lifestyle and You (P.L.A.Y.) gained a scalable business platform and avoided the need for a disruptive IT overhaul amid subsequent growth.
  • P.L.A.Y. has rapidly scaled its multichannel business across its direct-to-consumer website, more than 1000 retail store partners and international distributors covering more than 38 countries of Europe, Asia and Latin America.
  • P.L.A.Y. has leveraged NetSuite flexibility to expand beyond original pet bed product to offer hundreds of SKUs.
  • NetSuite inventory and order management synchronizes with a third-party logistics (3PL) partner to ensure fast, accurate fulfillment.
  • NetSuite CRM gives sales reps a single record of all interactions with each customer to help build trusted, profitable relationships.
  • P.L.A.Y. streamlines its lead-to-order-to-cash cycle with seamlessly integrated CRM and ERP capabilities.
  • Integration solution from NetSuite partner Celigo connects NetSuite and Magento-based ecommerce site to avoid manual data re-entry.
  • On-demand visibility into real-time data with rich reporting enables P.L.A.Y to constantly monitor and optimize the business.
  • Anywhere, anytime cloud access enables P.L.A.Y. personnel to work over laptops, smartphones or tablets from a trade show, hotel, home and elsewhere.


  • A former management consultant, P.L.A.Y. Co-Founder Will Chen was familiar with the growing pains a startup would likely encounter if it launched on entry-level disparate systems.
  • P.L.A.Y. wanted a robust, scalable business management solution in the cloud to maximize efficiency from the outset and drive rapid growth.


  • Selected over SAP and Zoho, NetSuite provided P.L.A.Y. with a single system covering all core business processes.
  • P.L.A.Y. has avoided the cost and business disruption of needing to upgrade from fragmented entry-level applications in the middle of a growth curve.
  • Straightforward implementation in just two months enabled P.L.A.Y. to rapidly launch its business, while NetSuite support has been valuable in rapidly addressing questions.