Agency Oxford Road Automates Accounting Operations

Agency Oxford Road Accelerates Close from 1 Month to 10 Days

Founded by Dan Granger, a former Clear Channel executive, Oxford Road is an advertising agency that specialises in performance marketing across podcasts, radio, and direct response television. Oxford Road offers services across media, analytics, and creative, including an analytics engine Granger developed called Audiolytics that creates and scores ads based on 71 weighted components to drive maximum performance.

COMPANY

Oxford Road

LOCATION

Los Angeles, California

INDUSTRY

Advertising and Digital Marketing Agencies

Annual Revenue

$10 - 20 million

EMPLOYEES

50 to 99

NetSuite Modules Deployed

NetSuite Advanced Customer Support
NetSuite Connector
NetSuite ERP
NetSuite Learning Cloud Support

IMPLEMENTATION PARTNER

Tipalti (opens in new tab)

“If you want the utmost confidence and you want to make the smartest purchase for the long term, you will not regret NetSuite because it's the most accurate system out there and user-friendly.” Andrea Almeida, Sr. Accounting Manager, Oxford Road

Scaling Media Buying Operations

Innovating in an evolving landscape: Oxford Road was an early entrant into podcast advertising, which propelled the agency’s early success—at one point it grew 284% in 90 days. Partnerships with a few large ad publishers have also been central to the agency’s success. The company continues to expand into newer channels such as connected TV and smart speakers.

Accounting processes drain efficiency: Clients give Oxford Road money that it then uses to buy ad spots and cover its fee, which makes for a sophisticated accounting and revenue management process. Its Advantage Software accounting system had no connection to its Strata ad buying platform, which made things more difficult. The result was limited reporting and time-consuming reconciliations, approvals, and audits.

Improving the fundamentals: Since moving to NetSuite, media bookings and bills against client budgets in Strata automatically flow into NetSuite Accounting via an Oracle Integration Cloud connector, simplifying the client invoicing process and strengthening relationships with publishers. Additional accounts receivable and accounts payable improvements made with the help of NetSuite’s Advanced Customer Support (ACS) team have helped Oxford Road close its books in one-third the time and pay vendors in half the time.

Doubling down on automation: Oxford Road wants to build on this strong foundation by using SuiteAnalytics Workbooks to create additional financial reports showing the status of bills, reconciliations, and client invoices. As the agency starts doing more international business, it plans to use NetSuite to automate currency conversions. The company will evaluate NetSuite AP Automation and NetSuite Account Reconciliation as it looks to further automate.

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