Ogury Takes Advertising Technology Global

Ogury has created the first mobile advertising engine driven by user choice. It helps organisations engage users with tailored brand experiences, while allowing those users to make transparent, informed and fair choices around how, when and why their data is collected. It now has entities in eleven countries.

COMPANY

Ogury

LOCATION

London, UK

INDUSTRY

Advertising, Media and Publishing

NUMBER OF SUBSIDIARIES

NUMBER OF COUNTRIES

SYSTEMS REPLACED

SAGE Line 50, Excel, Sugar CRM

NETSUITE PRODUCT IMPLEMENTED

NetSuite OneWorld

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“We are a geographically decentralised team so NetSuite OneWorld gives me visibility from a group perspective while allowing the individual finance controllers to work independently, but consistently. It means we share knowledge and it drives common standards.” Mark Taylor, Finance Director, Ogury

Discovering Success from Choice Driven Advertising

Embarking on a global journey: Ogury was founded in 2014 by Jean Canzoneri and Thomas Pasquet in London, but has since expanded across the globe to over 18 offices across Europe, the US and APAC. Success came from the broad adoption of its choice driven advertising engine, which helps publishers and brands drive their advertising efforts in the form of user engagement, customer acquisition and mobile asset revenue. Ogury now employs over 400 people and serves 1500+ brands and 3500+ publishers across the globe.

Outgrowing Sage: Ogury began the expansion of its business whilst running a combination of Sage Line 50, Excel and Sugar CRM but found that the systems complicated the company’s international expansion. With the company struggling to manage a geographically decentralised team, with local accountancy and tax rules, it began looking at solutions.

Creating reporting consistency: The company adopted NetSuite OneWorld to provide global visibility while allowing individual finance controllers to work independently and consistently. NetSuite’s multi-currency, multi-language and reporting capabilities made it the right choice for Ogury.

Planning for expansion: Following the successful adoption of NetSuite OneWorld in 2016, Ogury plans to increase its NetSuite adoption, using it in support of further international expansion.

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