MotoAlliance Shifts into High Gear with NetSuite

A family-owned business manufacturing and distributing motor sports accessories—primarily for ATVs and UTVs—out of Rogers, Minn., MotoAlliance felt the growing pains when its business grew four-fold between 2013 and 2015. Due to that growth, leadership decided it needed to upgrade from a highly manual QuickBooks and spreadsheet-based system which limited visibility into financials and inventory and simultaneously impacted customer satisfaction and limited growth.

Company

MotoAlliance

Location

Rogers, Minn.

Industry

Automotive Parts/Manufacturing

Employees

NUMBER OF USERS

SYSTEM REPLACED

QuickBooks

NETSUITE PRODUCT IMPLEMENTED

NetSuite

IMPLEMENTATION PARTNER

NetSuite Professional Services

“With NetSuite we can now believe inventory numbers. Now, everyone is going to NetSuite first, and because everyone has access to anything that inventory touches—sales, return, shipment, refund—they understand a bigger picture than their department.” Kristy Kapsner, Operations Manager, MotoAlliance

Unified System Brings Trust, Efficiencies

Trust in the data across multiple channels: With a business spread across a direct-to-consumer website, online marketplaces like Amazon and eBay, large retailers like Cabela’s and Bass Pro Shops, and 400 independent dealerships, NetSuite provides visibility across the company, creating trusted financial data and an understanding of company-wide processes for all.

Inventory visibility improves efficiency and customer satisfaction: After a three-month installation run by four people, NetSuite has transformed inventory management, turning data that was up to two weeks out of date into a real-time view of 604 different SKUs with the added complexity of a matrix of accessories.

Improved reporting and shipping: NetSuite has significantly improved MotoAlliance’s reporting and refund management while automating shipping operations and improving efficiency. A NetSuite partner solution with SPS Commerce for EDI has improved interactions with retail distributors while a Celigo integration with eBay (where MotoAlliance has 1,100 listings) and Amazon promises further efficiencies.

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