Since 1900, Lionel has designed and built widely popular model trains—many replicas of famous locomotives—along with tracks, transformers, and other accessories. By the mid-20th century, Lionel sets were among the most popular children’s toys. Business started to slow down in the 1960s, and the company changed hands several times before bouncing back in the 1990s and 2000s. In 2010, Lionel entered a new market when it purchased NASCAR’s diecast model car business.
“I love running our entire business on one platform because it makes everything easier and we only need to know how to use one system. NetSuite simplifies and expedites everything.” Rick Gemereth, CIO, Lionel LLC