Promotional Products Supplier Jetline Takes Flight with NetSuite
Company
Jetline
Location
Gaffney, S.C.
Industry
Distribution, Manufacturing
Applications Replaced
ASI Computer Systems ProfitMaker legacy application, Salesforce.com
Solutions
Financials Inventory Management CRM Work Orders and Assemblies Scripting
Workflows Custom Forms Custom Records
“NetSuite has had a profound impact on our capabilities. We're
realizing efficiencies and visibility into things we could never see, and now it's becoming
crystal clear with NetSuite.” Jetline
Customer Success
NetSuite is helping transform performance and efficiency for top supplier of thousands of
promotional and custom goods, including tote bags, drinkware, desk accessories, writing
instruments, flashlights, key chains and more.
Jetline has more than doubled its order entry capacity with no additional staff required,
while reducing departmental order processing time by 63%.
Customizations to NetSuite order management have streamlined execution of complex custom
orders and reduced the risk of costly errors.
NetSuite has given Jetline new visibility into complex relationships with B2B customers to
better identify key performers and relevant products.
Jetline has improved overall productivity with multiple departments working concurrently
through NetSuite, replacing a linear, paper-based process.
Workflow-driven automation accelerates lead, prospect and customer management with dynamic
categorization and assignments to Jetline sales team.
NetSuite case management enables Jetline to identify order/merchandise issues, manage
customer feedback and streamline returns processing.
NetSuite CRM for mobile devices enables outside sales force to access customer data and
execute transactions over Apple iPhones.
NetSuite Work Orders and Assemblies module helps Jetline better manage custom logo and
decorative application work to thousands of products.
Real-time, on-demand cloud architecture enables the Jetline CEO to manage certain shop floor
operations from multiple locations, including his home.
Jetline has improved its ability to consolidate product information, pricing and other data
for sharing with up to 10,000+ distribution partners.
Supported by NetSuite, Jetline has reduced its sales returns by 32% and its scrap rate by
26%.
Jetline has gained new efficiency and control in purchasing from about 25 suppliers in the
U.S. and abroad, replacing manual and Excel processes.
Challenges
Jetline experienced delays and rising costs with manual order-to-cash processes that relied
on printing and transferring paper documents across departments.
Company lacked visibility and measurability of key processes, including production,
inventory management, sales order processing and order management.
Lack of visibility across the business and no integration between financials/ERP and CRM
hindered growth potential.
Solution
Launched in early 2014, NetSuite's rich customization capability gives Jetline the
flexibility to produce large volumes of custom orders to the specifications of B2B buyers.
Jetline makes extensive use of NetSuite custom fields, forms and records, saved searches,
alerts and workflows to orchestrate business functions.
OzLINK solution from NetSuite partner Oz Development for shipping and barcode scanning
improves warehousing and fulfillment efficiency.
With integration, NetSuite real-time inventory data is fed into Jetline's Magento-based
ecommerce site and offered as a service to key distribution partners.
Solutions and services from NetSuite partners Box, Celigo and Prolecto help round out
Jetline's NetSuite implementation.
Next phase will focus on greater transactional efficiency with high-volume customers, likely
with a best-of-breed EDI solution.