Australia’s Largest and Most Innovative Fresh Produce Provider Gains Significant Market Advantages with NetSuite OneWorld

Fresh Produce Group needed a technology refresh. The DOS-based financial system and Excel spreadsheets managing operations didn’t grant the visibility needed into a growing business network for the produce supplier that spanned California farms, Sydney restaurants and Hong Kong supermarkets. Manual forecasting and inventory management processes were time-consuming and error prone. Hours were lost every week locating pallets on the warehouse floor, and perishable produce was often wasted.

Fresh Produce Group


Fresh Produce Group


Sydney, Australia


Wholesale distribution

Number of USERS


Systems replaced

DOS-based financial system, Excel spreadsheets

Netsuite Product Implemented

NetSuite OneWorld

“NetSuite's cost, ease of use and simple customization make it the best ERP choice for us right now, compared to other products like SAP and” Fresh Produce Group

Fresh Produce Saves, Grows Big

Customized for warehouse management
Ease of customization and use led Fresh Produce to implement NetSuite in 2008 to run financials, inventory management, order management and CRM processes. The company built a custom module on NetSuite to manage pallets, integrated with radio frequency technology for barcode scanning.
Real-time visibility, increased efficiency
Increased efficiencies have saved Fresh Produce $1 million annually, as everyone from forklift drivers to the finance team can work smarter. Complete, real-time visibility of inventory saves hours each week locating stock pallets and improves on-time delivery of perishable produce.
Scalable platform for rapid expansion
With the ability to manage higher stock volumes, Fresh Produce Group can expand with minimal increases in administrative staff. NetSuite can quickly be provisioned for new sites and users, allowing the company to grow quickly without being held back by the delays and costs of implementing on-premise technology.