Deliciously Ella started in an unassuming fashion: as a recipe website. After being diagnosed at 19 with a condition that affects the autonomic nervous system and finding medications ineffective, founder Ella Mills began exploring how a plant-based diet and wellness lifestyle may be able help. She started deliciouslyella.com to share the recipes she was developing and the positive impact her dietary and lifestyle changes were having. The website accumulated more than 130 million hits in the next few years and was followed by a No. 1 wellness app, a series of best-selling cookbooks, a central London restaurant and a successful food products business.
“NetSuite is going to grow with the business brilliantly. The bigger we get, the more we draw on NetSuite’s capabilities to deliver top-quality, accurate and timely reporting.” Sally Tuhami, Finance Director, Deliciously Ella