Cox & Cox

Cox & Cox Capitalises on Homeware and Ecommerce Boom

In 2001, interior designer and former BBC presenter Fiona Cox founded Cox & Cox as a mail order catalogue for home furniture and decorations. Today, the retailer sells its handpicked collection of luxury home décor via its print catalogue, which reaches 3 million subscribers a year, and its ecommerce platform. Cox & Cox continues to grow by sourcing unique, eclectic products and shunning fads in favour of impeccable, timeless pieces.

Cox & Cox


Cox & Cox Mail Order Ltd.


Frome, Somerset, United Kingdom








Magento 1


Microsoft Dynamics


Advanced Customer Support

“With NetSuite, we’ve got a robust ERP solution.” Aynsley Peet, Director of Ecommerce, Cox & Cox

Prepared for Ecommerce Growth

‘At home’ in growth mode
Cox & Cox has grown revenue 20% the past three years and expanded its total number of SKUs to 1,500 year-round and 3,500 during peak season. In addition to this steady upward trend, the company saw a sudden 96% year-over-year sales spike in May 2020 when COVID-19 caused a boom in both the homeware market and ecommerce overall.
A needed overhaul
Cox & Cox reevaluated its ecommerce tech stack back in 2016 in response to growing ecommerce demand. Originally, the company relied on ecommerce platform Magento to serve as its ERP and WMS, but this led to lags on sales, pricing and inventory data. The company needed real-time, better-connected systems to get accurate information faster.
Taking the pain out of ecommerce
Cox & Cox upgraded its ecommerce platform, purchased a new warehouse management system and connected it all under NetSuite, which became the company’s core ERP system. The new data ecosystem, which went live in 2017, provided immediate information on purchase orders, stock location and inventory volumes. This boosted both accuracy and transaction volume, which would afford Cox & Cox steady growth over its lifespan and the ability to capitalise on 2020’s homeware boom.
A stylish future
Today, Cox & Cox is focused on providing an immersive online experience to a younger generation, targeting the 25-34 age range through social media and a mobile-first mindset. The company recently added a “buy now, pay later” service, which has already processed over 3,000 transactions. With these initiatives, Cox & Cox is primed to bring timeless styles to more homes one smooth online transaction at a time.