BoCo’s Standardized Processes Fuel Global Expansion

BoCo’s Advancements in Bone Conduction Technology Reimagine Hearing Aids, Fuel Growth

Founded in 2015, BoCo has spent years developing bone conduction techology, a method of conducting sound to the inner ear through the bones of the skull. It offers “earsopen®,” a high quality hearing aid that is the world’s smallest power-saving bone conduction device. It is now developing machinery for mass production with an eye towards expansion to the global market.

Company

BoCo Inc.

Location

Ishin Building, 6F, 2-11-7 Yaesu, Chuo-ku, Tokyo 104-0028

Industry

Manufacturing

Capital

JPY 1,217,500,000

SYSTEMS REPLACED

Manual, Spreadsheets

NETSUITE PRODUCT IMPLEMENTED

NetSuite OneWorld

IMPLEMENTATION PARTNERS

NetSuite Professional Service
Co-graph

Location

Tokyo, Japan

“We are hoping to enrich quality of life not only for those people with auditory disorder now, but also those people at risk of hearing loss around the globe by delivering sound that does not require the tympanic membrane (eardrum).” Hataaki Sha, CEO, BoCo Inc.

A Platform to Support Globalization

Technological excellence at the global level: With the agility of a start up company and its advancements in bone conduction, BoCo is now aiming to take its business global. Its advanced technology was acclaimed in the “open innovation challenge 2017 promoted by the Japanese cabinet office.”

Demand for standardized business practices: With a goal to deliver the best product offering on the global market, BoCo had an urgent need to adopt a business management software. The company realized that it was imperative to standardize and manage the business processes that facilitate scalability in line with its vision.

Leaning on NetSuite’s strong track record with start ups: BoCo selected NetSuite as the base for its global expansion thanks to its low-cost cut-over migration, integration of all core process in a single cloud platform and scalability as the company expands globally, all without compromising functionality. BoCo has further leveraged NetSuite to implement industry leading practices.

Leveraging data for global expansion: BoCo aims to establish a presence in Europe and Asia. With NetSuite as the base, management plans to conduct in-depth, actionable data analysis looking at trends, inventory status and sales, allowing them to put “speed management” in practice as they expand globally.

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