Operational excellence and strong trade relationships have propelled Blue Ocean Global to become one of the Middle East’s leading ecommerce players and master distributors of some of the world’s most recognisable electronics, telecom and home appliance brands, including Gigaset, Black & Decker, Daewoo, Motorola and NEC. Blue Ocean Global sells through more than 100 distributors across 40 countries and directly to customers through marketplaces like Noon and Amazon. The Dubai-based company is also a brand licensee for major household appliance brands that manufacture in Turkey and China.
Blue Ocean Global
Dubai, United Arab Emirates
B2B Ecommerce and Retail Distribution
25-100
100 million dirhams
5
3
Homegrown ERP
“We found NetSuite to be more user-friendly as far as the GUI [graphical user interface] is concerned, the reporting and data extraction is much easier to understand.” Muhammad Salahuddin, Chief Finance and Strategy Officer, Blue Ocean Global