BirdRock Brands

BirdRock Brands Soars in Multiple Marketplaces With ERP

After working at a large products manufacturer, Adam Waxman wanted to try his hand at product development. He worked with a contract manufacturer to create a lap desk and convinced Costco and Sam’s Club to sell it—the start of what would become BirdRock Brands. The company added other home products including seagrass baskets and hampers, later expanding into automotive, lawn and garden, pet, and holiday goods.

“A lot of people get to the end of the year and realise, ‘Oh, that advertising cost killed us.’ So we're like, ‘No, we want that real time.’ We can see those up-and-down trends now so fast with NetSuite Analytics Warehouse.” Mark Chuberka, NetSuite Administrator, BirdRock Brands