After working at a large products manufacturer, Adam Waxman wanted to try his hand at product development. He worked with a contract manufacturer to create a lap desk and convinced Costco and Sam’s Club to sell it, the start of what would become BirdRock Brands. The company added other home products like seagrass baskets and hampers, later expanding into automotive, lawn and garden, pet and holiday goods. BirdRock Brands enters any categories where it sees an opportunity to improve the selection of existing products.
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“The foundation that we’ve built in NetSuite has been designed so that when we see an opportunity, we’re ready for it rather than, ‘Oh geez, how will we do that?’” Mark Chuberka, NetSuite Administrator, BirdRock Brands