Basis Technologies, a digital marketing software and services company, confronted significant challenges as its business grew. Its existing QuickBooks system and Excel spreadsheets couldn’t provide the data or visibility into the business the company needed to introduce new software and services for its customers, limiting growth. It also lacked an audit trail to properly segregate duties, resulting in data duplication and revisions requiring manual reconciliation of erroneous data.
Digital Marketing Software and Services
“Initially, we had a straightforward business model and simple transactions. But with more growth and complexity, NetSuite has been able to scale with us and will continue to do so.” Basis Technologies