Marketing Automation
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The days when software companies' marketing budgets were seemingly unlimited and operated in the dark, without measurable contribution to key strategic business goals, are gone. That's why more companies are turning to powerful marketing-automation tools that provide end-to-end campaign management, measure marketing performance, and provide higher levels of visibility and accountability from lead generation through deals closed.
Using NetSuite's software industry solution, software companies can finally automate marketing and understand how their efforts are impacting both the top and bottom lines. NetSuite's marketing automation lets you track the successes—and failures—associated with each marketing campaign, for testing and continuous improvement. NetSuite lets you mine and segment your customers according to criteria you set for personalized, highly targeted campaigns. And since NetSuite is fully hosted and integrated, you can view a single, up-to-date customer record, eliminating the need to gather and manipulate data from multiple departments or systems.
NetSuite includes these key marketing-automation tools:
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