SouthCypress.com Grows Revenue Eightfold With NetSuite

Results:

• NetSuite supported eightfold growth in revenue from 2007 to 2011 with just three dedicated sales professionals
• Efficient NetSuite Ecommerce solutions have enabled SouthCypress.com to shift half of all transactions to the Web
• NetSuite's internal task management, calendaring, and full audit trail have paid surprise dividends in visibility and accountability into all corporate activities
• SouthCypress.com able to manage over 500 orders per month with greater accuracy and superior customer service compared to industry rivals with one-tenth the volume
• NetSuite supports SouthCypress.com's goal to become a true paperless office
• NetSuite analytics and reporting enabling SouthCypress.com to maximize return on inexpensive keyword search terms, resulting in outsized marketing ROI vs. rivals
• Strong product import capabilities enable SouthCypress.com to update thousands of products in just five minutes
• NetSuite's consistent processes and controls enable entrepreneurial founders to step back from daily operations while maintaining commitment to high standards in sales and service

Challenges:

• Company required affordable, agile solution to survive and thrive in industry with fierce competition and thin margins
• Required solution that would support growth and allow founders to focus on strategic goals instead of day-to-day operations
• Previous systems lacked automation and detailed support for flooring industry-specific needs, resulting in paper-bound processes and many delays
• Industry suppliers are low-tech, limiting data visibility and further lengthening sales cycles
• Growth to hundreds of sales calls per day proved unsustainable with existing practices

Solution:

• NetSuite provides superior value, functionality, and visibility compared to other on-premise and cloud-based solutions
• Highly customizable NetSuite Ecommerce adapted in-house to meet the unique unit sizing requirements of flooring, such as square foot vs. linear foot sales
• Ninety percent of all sales are drop-shipments coordinated with manufacturers and distributors
• NetSuite's centralized records and unified database enables any employee to seamlessly interact with customers at any point along the long, considered-purchase sales cycle
• NetSuite's product management capabilities enable SouthCypress.com to rapidly update product information in the fast-changing marketplace, from new colors to new case sizes.